30x30

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Disclaimer: This website is intented to spread awareness of the 30x30 initiative. This is not an official website for projects and goals.

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30x30 Goal

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The 30x30 goal is a global initiative aiming to protect 30% of the Earth's land and water by 2030. It's crucial for conserving biodiversity, mitigating climate change, and ensuring ecological resilience. This effort involves establishing protected areas, promoting sustainable land management, and fostering international cooperation. The 30x30 goal was initially proposed by scientists and conservationists as a target to address biodiversity loss and climate change. Significant players involved in advancing this initiative include conservation organizations like WWF, The Nature Conservancy, and the Wildlife Conservation Society, as well as governmental bodies like the United Nations Environment Programme (UNEP) and the International Union for Conservation of Nature (IUCN). Additionally, indigenous peoples and local communities have played a crucial role in advocating for their involvement and rights in conservation efforts related to the 30x30 goal.

Implementation of the 30x30 goal involves a range of strategies, including the establishment of protected areas, indigenous and community-led conservation initiatives, sustainable land-use planning, policy reforms, and international cooperation. It requires collaboration and coordination among governments, civil society, indigenous peoples, local communities, and the private sector to effectively conserve and manage natural resources while respecting the rights and interests of all stakeholders.

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30x30

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30x30 Supporters and Advocates

  • Tom Udall, a former U.S. Senator from New Mexico, was involved in advocating for the 30x30 goal. Udall was known for his environmental advocacy and commitment to conservation issues during his tenure in the Senate. He co-sponsored legislation and supported initiatives aimed at protecting natural habitats, addressing climate change, and promoting biodiversity conservation.
  • Dr. Enric Sala is a leading marine ecologist and advocate for marine conservation. He is the founder of the Pristine Seas project, which works to establish marine protected areas in some of the world's most biodiverse ocean regions. Sala's efforts align with the 30x30 goal, aiming to protect 30% of the ocean by 2030. Through research, advocacy, and collaboration with stakeholders, he contributes significantly to advancing marine conservation worldwide.
  • The CBD (United Nations Convention on Biological Diversity) has included the 30x30 goal as part of its post-2020 global biodiversity framework. Member countries are negotiating targets to halt biodiversity loss and promote conservation, including the protection of at least 30% of the planet by 2030.
  • National Geographic has launched initiatives such as the "Last Wild Places" project, which aims to identify and protect the world's remaining intact ecosystems. This effort contributes to the broader goal of conserving 30% of the Earth's lands and oceans.


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  1. Policy Development: Governments and organizations develop policies integrating conservation goals into national plans and advocate for stronger environmental policies.
  2. Protected Area Expansion: Efforts focus on designating new protected areas, expanding existing ones, and improving their management effectiveness.
  3. Sustainable Land Use: Promoting sustainable practices like agroforestry and ecosystem-based land management helps reduce habitat degradation.
  4. Marine Spatial Planning: Identifying priority areas for marine conservation guides the establishment of marine protected areas and sustainable ocean management practices.
  5. Community Engagement/Public Awareness: Involving local communities empowers them to participate in decision-making processes and manage natural resources sustainably. Education and outreach efforts raise public awareness about conservation and engage communities in conservation activities.
  6. Science and Monitoring: Scientific research and monitoring programs track progress, assess biodiversity trends, and inform conservation strategies.
  7. Financial Support: Funding from governments, organizations, and the private sector mobilizes resources for conservation projects and initiatives.




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30x30 Challenges

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  1. Funding Constraints: Securing adequate funding for conservation projects, particularly in low-income regions, is a challenge.
  2. Governance and Enforcement: Weak governance and limited enforcement capacity undermine conservation efforts, leading to illegal activities like logging and poaching.
  3. Socioeconomic Pressures/Land Use Conflicts: Balancing conservation goals with the needs of local communities can lead to conflicts, especially where communities rely on natural resources for livelihoods. Conflicting land uses such as agriculture and conservation can result in habitat loss and degradation.
  4. Data Availability/Institutional Capacity: Limited data on biodiversity and threats hinder effective conservation planning and decision-making. Many countries lack the capacity to implement and sustain conservation initiatives effectively.
  5. Inclusive Governance/Trans-boundary Collaboration: Ensuring meaningful participation of all stakeholders in decision-making processes is crucial but challenging. Collaboration between countries is essential for protecting ecosystems that span multiple jurisdictions.
  6. Long-term Sustainability: Sustaining conservation efforts requires long-term commitment despite political transitions and economic uncertainties.
Corporate Buildable Ocean Water

"If we don’t meet this goal by the end of the decade, it’ll be too late."

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Coral Illustration Set - 01

- Dr. Enric Sala

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Corporate Buildable Ocean Corals
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Cartoon underwater illustration, seaweed